BSc Digital Marketing

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We are excited to introduce you our innovative approach to education as the world's first true open business school, and to welcome you to our two year Bachelor's program in Digital Marketing, Advertising, and Social Media. In this program, you will gain a comprehensive understanding of digital marketing strategies, advertising techniques, and social media platforms that are essential in today's fast-paced and ever-changing business world.

Throughout the course of this program, you will learn how to create effective digital marketing campaigns, develop compelling advertising messages, and leverage social media to engage with customers and build brand awareness. Our expert faculty will guide you through the latest industry trends, best practices, and cutting-edge technologies, helping you to develop the skills and knowledge you need to succeed in your career.

Teaching Methods

The BSc in Digital Marketing, Advertising, and Social Media utilizes a variety of teaching methods that provide students with a comprehensive and flexible learning experience. By utilizing pre-recorded video lectures, online lectures, audio lectures, case studies, online discussions and forums, online assignments, and assessments, students are prepared with the knowledge and skills necessary to succeed in their future careers in the dynamic and rapidly evolving field of digital marketing, advertising, and social media.

Duration:

The BSc in Digital Marketing, Advertising, and Social Media is a two-year online bachelor's degree program offered in the United Kingdom. The program is designed to be completed within this timeframe, with a set number of modules and study hours required for completion.

Total Hours of Study:

The BSc in Digital Marketing, Advertising, and Social Media requires students to complete a total of approximately 2,400 study hours. This includes both online learning and independent study time. The breakdown of study hours per module varies, but on average, each module requires approximately 120 hours of study time. Therefore, over the course of the program, students will complete approximately 24 modules.

Career Opportunities:

Graduates of the BSc in Digital Marketing, Advertising, and Social Media are well-equipped to pursue a range of exciting career opportunities across a diverse set of industries. The flexibility and high demand for skilled professionals in the field of digital marketing provide excellent job security and growth opportunities, positioning graduates for career advancement and opportunities for professional growth.

Digital Marketing Manager: A digital marketing manager is responsible for developing and implementing digital marketing campaigns, managing budgets and timelines, and analyzing campaign data to optimize performance.

Social Media Manager: A social media manager is responsible for managing social media channels, developing content strategies, and measuring and analyzing social media performance metrics.

Content Marketing Manager: A content marketing manager is responsible for developing and implementing content marketing strategies, managing content creation and distribution, and analyzing content performance metrics.

E-Commerce Marketing Manager: An e-commerce marketing manager is responsible for developing and implementing marketing strategies for e-commerce platforms, managing budgets and timelines, and analyzing campaign data to optimize performance.

Search Engine Optimization (SEO) Specialist: An SEO specialist is responsible for developing and implementing SEO strategies to improve website rankings, conducting keyword research, and analyzing website performance data.

Pay-Per-Click (PPC) Specialist: A PPC specialist is responsible for developing and implementing PPC campaigns, managing budgets and timelines, and analyzing campaign data to optimize performance.

Digital Advertising Manager: A digital advertising manager is responsible for developing and implementing digital advertising campaigns, managing budgets and timelines, and analyzing campaign data to optimize performance.
PROGRAM
01 Self Mastery for Digital Marketers
The "Self Mastery for Digital Marketers" module is an integral part of the two-year Bachelor's degree program in digital marketing, providing students with a solid foundation in the personal skills and traits needed to excel in the field of digital marketing. This module is specifically designed to help students develop and refine their personal skills, including self-awareness, goal setting, self-discipline, effective communication, personal branding, relationship building, time management, and more.

Over the course of eight interactive lessons, students will learn how to take control of their personal and professional lives, understand their strengths and weaknesses, and develop effective habits and behaviors that will help them succeed as digital marketers. These lessons cover various aspects of self-mastery for digital marketers, including setting clear, actionable goals, building resilience and self-discipline, mastering effective communication, creating a personal brand, building relationships, managing time and increasing productivity, and applying self-mastery to their digital marketing careers.
02 Entrepreneurial Mindset
The "Entrepreneurial Mindset" module is a critical component of the two-year Bachelor's degree program in digital marketing, offering students a foundation in the mindset and skills needed to excel as an entrepreneur. This module is designed to help students develop and refine their entrepreneurial mindset, including creativity, ideation, opportunity recognition, resilience, and adaptability.

Throughout four interactive lessons, students will learn how to cultivate an entrepreneurial mindset, understand their strengths and weaknesses, and develop effective habits and behaviors that will help them succeed as entrepreneurs. These lessons cover various aspects of entrepreneurial mindset, including introduction to entrepreneurial mindset, ideation and creativity, opportunity recognition and assessment, and resilience and adaptability.

By the end of this module, students will be able to identify opportunities for innovation and growth, develop effective strategies to turn their ideas into viable business ventures, and cultivate the resilience and adaptability necessary to succeed as entrepreneurs in the ever-changing digital landscape. This module will provide students with the foundation and tools they need to pursue a successful career as an entrepreneur in the digital marketing industry.
03 Introduction to Digital Economy
The "Introduction to Digital Economy" module is a foundational course in the two-year Bachelor's degree program in digital marketing, providing students with a comprehensive understanding of the digital economy landscape. This module is designed to help students develop a foundational knowledge of the digital economy, including digital business models, marketing and customer engagement, and digital payments and cybersecurity.

Through four interactive lessons, students will learn about the current state of the digital economy, including emerging trends and key players. Lessons will cover various aspects of the digital economy, including the digital economy landscape, digital business models, digital marketing and customer engagement, and digital payments and cybersecurity.

By the end of this module, students will have a comprehensive understanding of the digital economy landscape, including key trends, challenges, and opportunities. Students will be able to identify different digital business models and understand how they can be used to create value for customers. They will also be able to develop effective strategies for digital marketing and customer engagement, as well as understand the importance of cybersecurity and digital payments in the digital economy.

This module will equip students with the foundational knowledge they need to pursue a successful career in the digital marketing industry, providing them with a solid foundation to build upon throughout the remainder of the program.
04 Introduction to Digital Marketing
The "Introduction to Digital Marketing" module is a fundamental part of the two-year Bachelor's degree program in digital marketing, providing students with an overview of the essential concepts and practices of digital marketing. This module is designed to equip students with the foundational knowledge and skills needed to develop effective digital marketing strategies.

Through four interactive lessons, students will learn about the evolution of digital marketing, digital marketing channels and tools, key metrics and analytics, and legal and ethical considerations in digital marketing. These lessons cover various aspects of digital marketing, including the historical development of digital marketing, the different digital marketing channels and tools available, the importance of tracking and analyzing data, and the legal and ethical considerations that impact digital marketing practices.

By the end of this module, students will have a comprehensive understanding of the foundational concepts and practices of digital marketing, as well as the skills and knowledge needed to develop and execute effective digital marketing strategies in a responsible and ethical manner.
05 Knowing Your Customer
The "Knowing Your Customer" module is an essential component of the two-year Bachelor's degree program in digital marketing, providing students with a deep understanding of the importance of customer insights in digital marketing. This module is designed to equip students with the skills and knowledge needed to identify, understand, and connect with their target audience.

Through four interactive lessons, students will learn about customer segmentation and targeting, customer journey mapping, buyer persona development, and market research and analysis. These lessons cover various aspects of customer insights, including how to identify and group customers based on shared characteristics and behaviors, how to map out the customer journey and identify key touchpoints, how to develop detailed buyer personas to guide marketing efforts, and how to conduct effective market research and analysis.

By the end of this module, students will have a comprehensive understanding of the importance of customer insights in digital marketing, as well as the skills and knowledge needed to effectively identify, understand, and connect with their target audience to drive business success.
06 The Customer Value Journey
The "Customer Value Journey" module is a critical part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the various stages of the customer journey and how to create value at each stage. This module is designed to equip students with the skills and knowledge needed to create effective customer journeys that drive business success.

Through four interactive lessons, students will learn about the various stages of the customer journey, including awareness, acquisition, conversion, onboarding, activation, retention, loyalty, advocacy, and referral. These lessons cover various aspects of the customer journey, including how to create engaging content that attracts and retains customers, how to optimize conversion rates and reduce churn, how to cultivate customer loyalty, and how to leverage satisfied customers to drive referrals and new business.

By the end of this module, students will have a comprehensive understanding of the customer value journey, as well as the skills and knowledge needed to create effective customer journeys that deliver value to both the customer and the business. Students will be equipped with the tools and strategies needed to acquire, retain, and grow their customer base, driving business success and growth.
07 Content Marketing
The "Content Marketing" module is a vital component of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the various aspects of content marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective content marketing strategies.

Through four interactive lessons, students will learn about content strategy and planning, content creation and curation, content distribution and promotion, and content optimization and performance measurement. These lessons cover various aspects of content marketing, including how to develop a content marketing strategy that aligns with business goals, how to create and curate engaging and relevant content, how to distribute and promote content effectively across various channels, and how to measure and optimize the performance of content marketing efforts.

By the end of this module, students will have a comprehensive understanding of the different components of content marketing, as well as the skills and knowledge needed to create and execute effective content marketing strategies. Students will be equipped with the tools and strategies needed to develop high-quality content that drives engagement and conversions, as well as the ability to track and measure the success of content marketing efforts.
08 Social Media Marketing
The "Social Media Marketing" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of social media marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective social media marketing strategies.

Through four interactive lessons, students will learn about social media platforms and best practices, social media advertising and promotions, social media analytics and measurement, and social media strategy and planning. These lessons cover various aspects of social media marketing, including how to identify and target the right audience on social media, how to create and run effective social media ads and promotions, how to track and measure the success of social media marketing efforts, and how to develop and execute a comprehensive social media strategy.

By the end of this module, students will have a comprehensive understanding of the different components of social media marketing, as well as the skills and knowledge needed to develop and execute effective social media marketing strategies. Students will be equipped with the tools and strategies needed to leverage social media platforms to reach and engage with their target audience, drive conversions, and track and measure the success of social media marketing efforts.
09 Digital Advertising
The "Digital Advertising" module is a critical part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the various forms of digital advertising and how to use them effectively. This module is designed to equip students with the skills and knowledge needed to develop and execute effective digital advertising strategies.

Through four interactive lessons, students will learn about display advertising and programmatic buying, paid search and SEM, video advertising and YouTube marketing, and mobile advertising and in-app marketing. These lessons cover various aspects of digital advertising, including how to create and run effective display ads and programmatic campaigns, how to optimize paid search and SEM efforts, how to create engaging video ads and leverage YouTube for marketing purposes, and how to create and run effective mobile ads and in-app marketing campaigns.

By the end of this module, students will have a comprehensive understanding of the different forms of digital advertising, as well as the skills and knowledge needed to develop and execute effective digital advertising strategies. Students will be equipped with the tools and strategies needed to create compelling digital ads, target the right audience, optimize ad performance, and measure and track the success of digital advertising efforts.
10 Search Marketing
The "Search Marketing" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of search engine optimization (SEO) and search engine marketing (SEM). This module is designed to equip students with the skills and knowledge needed to develop and execute effective search marketing strategies.
Through four interactive lessons, students will learn about SEO best practices and techniques, keyword research and analysis, local SEO and Google My Business, and voice search and featured snippets. These lessons cover various aspects of search marketing, including how to optimize websites for search engines, how to conduct effective keyword research and analysis, how to improve local search rankings and leverage Google My Business, and how to optimize content for voice search and featured snippets.
By the end of this module, students will have a comprehensive understanding of the different components of search marketing, as well as the skills and knowledge needed to develop and execute effective search marketing strategies. Students will be equipped with the tools and strategies needed to improve search engine rankings, attract more traffic to websites, and drive conversions through search marketing efforts.
11 Email Marketing
The "Email Marketing" module is a critical part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of email marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective email marketing strategies.

Through four interactive lessons, students will learn about email marketing strategy and planning, list building and segmentation, email design and copywriting, and email automation and campaign management. These lessons cover various aspects of email marketing, including how to develop a comprehensive email marketing strategy, how to build and segment email lists for maximum effectiveness, how to create compelling email designs and copy, and how to automate email campaigns for greater efficiency and effectiveness.

By the end of this module, students will have a comprehensive understanding of the different components of email marketing, as well as the skills and knowledge needed to develop and execute effective email marketing strategies. Students will be equipped with the tools and strategies needed to create engaging email campaigns, target the right audience, track and measure email performance, and optimize email campaigns for maximum impact.
12 Community Management
The "Community Management" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of community management. This module is designed to equip students with the skills and knowledge needed to develop and execute effective community management strategies.

Through four interactive lessons, students will learn about community building and engagement, online reputation management, crisis management and customer support, and user-generated content and community moderation. These lessons cover various aspects of community management, including how to build and engage a community, how to manage online reputation and respond to feedback, how to handle crises and provide customer support, and how to moderate user-generated content and manage the community effectively.

By the end of this module, students will have a comprehensive understanding of the different components of community management, as well as the skills and knowledge needed to develop and execute effective community management strategies. Students will be equipped with the tools and strategies needed to create engaging communities, manage online reputation and feedback, provide excellent customer support, and moderate user-generated content effectively.
13 Community Management
The "Data & Optimization" module is a critical part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of data analysis and optimization. This module is designed to equip students with the skills and knowledge needed to develop and execute effective data-driven marketing strategies.

Through four interactive lessons, students will learn about web analytics and conversion rate optimization, A/B testing and multivariate testing, marketing automation and personalization, and data privacy and security. These lessons cover various aspects of data analysis and optimization, including how to track and measure website performance, how to optimize conversion rates, how to test and refine marketing campaigns, how to use marketing automation and personalization to drive engagement and conversions, and how to ensure data privacy and security.

By the end of this module, students will have a comprehensive understanding of the different components of data analysis and optimization, as well as the skills and knowledge needed to develop and execute effective data-driven marketing strategies. Students will be equipped with the tools and strategies needed to track and measure marketing performance, optimize conversion rates, and ensure the security and privacy of customer data.
14 Video Marketing
The "Video Marketing" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of video marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective video marketing strategies.

Through thirteen interactive lessons, students will learn about the basics of video marketing, audience research and targeting, the video production process, video optimization and distribution, video advertising, video analytics and metrics, video SEO (Search Engine Optimization), video marketing strategy and planning, video marketing challenges and limitations, use cases and applications of video marketing, the future of video marketing, ethics and social responsibility in video marketing, and conclusion and next steps.

These lessons cover various aspects of video marketing, including how to conduct audience research and target the right audience, how to plan and produce high-quality video content, how to optimize and distribute videos for maximum reach and engagement, how to advertise with video, how to track and measure the success of video marketing efforts, and how to plan and execute effective video marketing strategies.

By the end of this module, students will have a comprehensive understanding of the different components of video marketing, as well as the skills and knowledge needed to develop and execute effective video marketing strategies. Students will be equipped with the tools and strategies needed to create compelling video content, reach and engage their target audience, and drive conversions and business success through video marketing efforts.
15 E-Commerce Marketing
The "Ecommerce Marketing" module is a vital part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of ecommerce marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective ecommerce marketing strategies. Through eight interactive lessons, students will learn about the overview of ecommerce marketing, developing a comprehensive marketing plan for ecommerce, ecommerce website design and optimization, customer engagement, satisfaction, and conversion rate, ecommerce advertising, email marketing for ecommerce, social media marketing for ecommerce, and analytics and performance measurement.

These lessons cover various aspects of ecommerce marketing, including how to create a comprehensive marketing plan that aligns with business goals, how to design and optimize ecommerce websites for maximum conversion rates and customer satisfaction, how to create effective ecommerce advertising campaigns, how to leverage email and social media marketing for ecommerce, and how to track and measure the success of ecommerce marketing efforts.

By the end of this module, students will have a comprehensive understanding of the different components of ecommerce marketing, as well as the skills and knowledge needed to develop and execute effective ecommerce marketing strategies. Students will be equipped with the tools and strategies needed to drive traffic to ecommerce websites, engage and convert customers, and measure and optimize ecommerce marketing efforts for maximum business success.
16 Copywriting Mastery
The "Copywriting Mastery" module is a critical component of the two-year Bachelor's degree program in digital marketing, providing students with the skills and knowledge to create effective copy for various digital channels. This module is designed to teach students how to write compelling copy that engages their target audience, enhances their brand messaging, and drives conversions.

Through eight interactive lessons, students will learn about the key elements of effective copywriting, how to write for different channels, the techniques for crafting compelling copy, and advanced copywriting strategies. These lessons cover various aspects of copywriting, including understanding the target audience, developing copywriting strategies for different digital channels, mastering storytelling techniques, creating compelling copy for e-commerce, social media, and email marketing, and measuring the effectiveness of copy.

By the end of this module, students will have a comprehensive understanding of copywriting and how to optimize it for different digital channels. Students will be equipped with the tools and strategies needed to create persuasive and engaging copy that enhances brand messaging, drives conversions, and ultimately boosts business growth.
17 Optimization & Testing Mastery
The "Optimization & Testing Mastery" module is a critical part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of optimization and testing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective optimization and testing strategies.

Through fourteen interactive lessons, students will learn about the introduction to advanced social media marketing strategies, the importance of social media marketing in digital marketing, social media fundamentals, advanced content strategy, advanced community management, advanced social media advertising, social media analytics and metrics, advanced social media strategies for e-commerce, social media listening and monitoring, challenges and limitations of advanced social media marketing, use cases and applications of advanced social media marketing, future of advanced social media marketing, ethics and social responsibility in social media marketing, and conclusion and next steps.

These lessons cover various aspects of optimization and testing, including how to develop and execute effective optimization and testing strategies for various digital marketing channels, how to leverage social media marketing for maximum impact, how to create compelling content and engage communities, how to track and measure the success of social media marketing efforts, and how to plan and execute effective social media marketing strategies.

By the end of this module, students will have a comprehensive understanding of the different components of optimization and testing, as well as the skills and knowledge needed to develop and execute effective optimization and testing strategies. Students will be equipped with the tools and strategies needed to improve marketing performance, drive conversions and business success, and optimize marketing efforts for maximum impact.
18 Advanced SEO Strategies
The "Advanced SEO Strategies" module is an essential part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of advanced SEO strategies. This module is designed to equip students with the skills and knowledge needed to develop and execute effective advanced SEO strategies.

Through fourteen interactive lessons, students will learn about the introduction to advanced SEO strategies, the importance of SEO in digital marketing, SEO fundamentals, advanced keyword research techniques, advanced on-page optimization, advanced off-page optimization, technical SEO audit and optimization, SEO analytics and metrics, advanced SEO strategies for e-commerce, voice search optimization, challenges and limitations of advanced SEO, use cases and applications of advanced SEO, future of advanced SEO, and conclusion and next steps.

These lessons cover various aspects of advanced SEO strategies, including how to develop and execute effective keyword research techniques, how to optimize on-page and off-page elements for maximum visibility and engagement, how to conduct technical SEO audits and optimize websites for search engines, how to track and measure the success of SEO efforts, and how to plan and execute effective advanced SEO strategies.

By the end of this module, students will have a comprehensive understanding of the different components of advanced SEO strategies, as well as the skills and knowledge needed to develop and execute effective advanced SEO strategies. Students will be equipped with the tools and strategies needed to drive traffic to websites, improve search engine visibility and rankings, and optimize websites for maximum impact.
19 Advanced PPC Advertising Strategies
The "Advanced PPC Advertising Strategies" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of advanced PPC (Pay-Per-Click) advertising. This module is designed to equip students with the skills and knowledge needed to develop and execute effective advanced PPC advertising strategies.

Through fourteen interactive lessons, students will learn about the introduction to advanced PPC advertising strategies, the importance of PPC advertising in digital marketing, PPC advertising fundamentals, advanced keyword research techniques, advanced ad copywriting techniques, advanced campaign structure, advanced bidding strategies, PPC analytics and metrics, advanced PPC strategies for e-commerce, remarketing and display advertising, challenges and limitations of advanced PPC advertising, use cases and applications of advanced PPC advertising, future of advanced PPC advertising, and conclusion and next steps.

These lessons cover various aspects of advanced PPC advertising strategies, including how to develop and execute effective keyword research techniques, how to create compelling ad copy and engage target audiences, how to structure campaigns for maximum impact and ROI, how to track and measure the success of PPC advertising efforts, and how to plan and execute effective advanced PPC advertising strategies.

By the end of this module, students will have a comprehensive understanding of the different components of advanced PPC advertising strategies, as well as the skills and knowledge needed to develop and execute effective advanced PPC advertising strategies. Students will be equipped with the tools and strategies needed to drive traffic to websites, engage and convert target audiences, and optimize PPC advertising efforts for maximum impact and business success.
20 Advanced Social Media Marketing Strategies
The "Advanced Social Media Marketing Strategies" module is a critical part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of advanced social media marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective advanced social media marketing strategies.

Through fourteen interactive lessons, students will learn about the introduction to advanced social media marketing strategies, the importance of social media marketing in digital marketing, social media fundamentals, advanced content strategy, advanced community management, advanced social media advertising, social media analytics and metrics, advanced social media strategies for e-commerce, social media listening and monitoring, challenges and limitations of advanced social media marketing, use cases and applications of advanced social media marketing, future of advanced social media marketing, ethics and social responsibility in social media marketing, and conclusion and next steps.

These lessons cover various aspects of advanced social media marketing strategies, including how to develop and execute effective content and community management strategies, how to leverage social media advertising for maximum impact, how to track and measure the success of social media marketing efforts, and how to plan and execute effective advanced social media marketing strategies.

By the end of this module, students will have a comprehensive understanding of the different components of advanced social media marketing strategies, as well as the skills and knowledge needed to develop and execute effective advanced social media marketing strategies. Students will be equipped with the tools and strategies needed to drive engagement, build brand awareness and loyalty, and optimize social media marketing efforts for maximum impact and business success.
21 Advanced Email Marketing Strategies
The "Advanced Email Marketing Strategies" module is a vital part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of advanced email marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective advanced email marketing strategies.

Through fourteen interactive lessons, students will learn about the introduction to advanced email marketing strategies, the importance of email marketing in digital marketing, email marketing fundamentals, advanced email list-building techniques, advanced email content strategy, advanced email design, advanced email campaign management, email analytics and metrics, advanced email strategies for e-commerce, email automation, challenges and limitations of advanced email marketing, use cases and applications of advanced email marketing, future of advanced email marketing, and conclusion and next steps.

These lessons cover various aspects of advanced email marketing strategies, including how to develop and execute effective email list-building techniques, how to create compelling email content and engage target audiences, how to design emails for maximum impact and engagement, how to track and measure the success of email marketing efforts, and how to plan and execute effective advanced email marketing strategies.

By the end of this module, students will have a comprehensive understanding of the different components of advanced email marketing strategies, as well as the skills and knowledge needed to develop and execute effective advanced email marketing strategies. Students will be equipped with the tools and strategies needed to drive engagement, build brand awareness and loyalty, and optimize email marketing efforts for maximum impact and business success.
22 Advanced Content Marketing Strategies
The "Advanced Content Marketing Strategies" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of advanced content marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective advanced content marketing strategies.

Through fourteen interactive lessons, students will learn about the introduction to advanced content marketing strategies, the importance of content marketing in digital marketing, content marketing fundamentals, advanced content planning, advanced content creation, advanced content promotion, content performance analysis, advanced content marketing strategies for e-commerce, content distribution and amplification, challenges and limitations of advanced content marketing, use cases and applications of advanced content marketing, future of advanced content marketing, ethics and social responsibility in content marketing, and conclusion and next steps.

These lessons cover various aspects of advanced content marketing strategies, including how to develop and execute effective content planning and creation strategies, how to promote and distribute content for maximum impact and engagement, how to track and measure the success of content marketing efforts, and how to plan and execute effective advanced content marketing strategies.

By the end of this module, students will have a comprehensive understanding of the different components of advanced content marketing strategies, as well as the skills and knowledge needed to develop and execute effective advanced content marketing strategies. Students will be equipped with the tools and strategies needed to drive engagement, build brand awareness and loyalty, and optimize content marketing efforts for maximum impact and business success.
23 Paid Traffic Mastery
The "Paid Traffic Master" module is a fundamental part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of paid traffic. This module is designed to equip students with the skills and knowledge needed to develop and execute effective paid traffic strategies.

Through twelve interactive lessons, students will learn about the introduction to paid traffic, paid traffic platforms, paid traffic strategy, keyword research, ad copy and design, landing page optimization, budgeting and bidding, performance tracking and analysis, remarketing and retargeting, ad testing and experimentation, ad fraud and quality control, ethics and compliance.

These lessons cover various aspects of paid traffic, including how to develop and execute effective paid traffic strategies, how to conduct keyword research and create compelling ad copy, how to optimize landing pages for maximum conversions, how to track and measure the success of paid traffic efforts, and how to plan and execute effective paid traffic strategies.

By the end of this module, students will have a comprehensive understanding of the different components of paid traffic, as well as the skills and knowledge needed to develop and execute effective paid traffic strategies. Students will be equipped with the tools and strategies needed to drive engagement, build brand awareness and loyalty, and optimize paid traffic efforts for maximum impact and business success.
24 Conversion Funnel Mastery
The "Conversion Funnel Mastery" module is an essential part of the two-year Bachelor's degree program in digital marketing, providing students with the skills and knowledge to maximize the conversion funnel's potential. This module is designed to equip students with the principles and practices to optimize every stage of the conversion funnel, from acquisition to conversion to retention.

Through seven interactive lessons, students will learn about understanding the conversion funnel, user experience (UX) design, A/B testing, landing page optimization, customer journey mapping, email marketing, and conversion attribution. These lessons cover various aspects of the conversion funnel, including how to design and optimize user experiences, how to test and measure the effectiveness of different elements of the funnel, how to identify and remove obstacles to conversion, how to plan and execute effective email marketing campaigns, and how to measure and attribute conversions across channels.

By the end of this module, students will have a comprehensive understanding of the conversion funnel's different components and how to optimize each one for maximum impact. Students will be equipped with the tools and strategies needed to analyze, optimize, and personalize every touchpoint of the conversion funnel to drive conversion rates, customer satisfaction, and business growth.
Join the digital revolution and shape your future with our BSc in Digital Marketing, Advertising, and Social Media

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