The "Video Marketing" module is a crucial part of the two-year Bachelor's degree program in digital marketing, providing students with an in-depth understanding of the principles and practices of video marketing. This module is designed to equip students with the skills and knowledge needed to develop and execute effective video marketing strategies.
Through thirteen interactive lessons, students will learn about the basics of video marketing, audience research and targeting, the video production process, video optimization and distribution, video advertising, video analytics and metrics, video SEO (Search Engine Optimization), video marketing strategy and planning, video marketing challenges and limitations, use cases and applications of video marketing, the future of video marketing, ethics and social responsibility in video marketing, and conclusion and next steps.
These lessons cover various aspects of video marketing, including how to conduct audience research and target the right audience, how to plan and produce high-quality video content, how to optimize and distribute videos for maximum reach and engagement, how to advertise with video, how to track and measure the success of video marketing efforts, and how to plan and execute effective video marketing strategies.
By the end of this module, students will have a comprehensive understanding of the different components of video marketing, as well as the skills and knowledge needed to develop and execute effective video marketing strategies. Students will be equipped with the tools and strategies needed to create compelling video content, reach and engage their target audience, and drive conversions and business success through video marketing efforts.